A World Gone Mad.

This is a 5 minute mock-up of an idea, which for some reason Blogger has uploaded in this fetching blue colour rather than the Amnesty yellow I designed it in.

The idea behind this came from something Barry Tempest (Mr. Amnesty) said during his talk.
He told us that whilst campaigning for Amnesty he has encountered many cases of people not understanding the fundamental concept behind the charity, human rights. One lady in particular told him, 'Oh, human rights, I don't agree with that' obviously getting human rights confused with the kind of political correctness gone mad that is all over the tabloids. I decided to take a light-hearted approach rather than going for shock tactics, and drew up this cartoon of two office workers inadvertently brushing against each other, with the female character taking this to be 'sexual harrassment!' I basically wanted to portray the character blowing an innocent mistake out of all proportion in typical if maybe slightly exagerrated 'PC gone mad' style, with the tagline 'In a world gone mad, find time to care about the things that really matter.'

I have decided that although I quite like the simplistic, cartoony style of the ad, it doesn't tell the audience what 'the things that really matter' actually are, and I don't feel they'd be inspired to join Amnesty as a result of seeing this, therefore it misses the entire point of the brief.